Have you ever picked up a leaflet which had a whole heap of logos on the front cover, signifying the extend of the partnerships involved in creating the leaflet? Let me ask you a question, as citizen, what does this tell you?
To me it smells of poor and highly competitive partnerships and shows how unimportant the voice of citizens is. As citizen, I couldn't care less about who has funded the services. I care more about a smooth journey and an opportunity to influence and feed into continuous improvement.
Modern marketing is all about commitment to the customer experience and customer engagement through close collaborations with other sectors. As in other sectors, if you feel competitiveness is getting in the way of the citizen experience, be aware that you are in the process of undervaluing and disengaging your citizens. Disengagement leads to low voting ratios, citizens anger and protests, poor citizen well-being, citizens moving away or working for neighbouring counties etc.
Brands are a tool for power and control, so use them wisely!!!