Introducing advertising on KHub

This week we will be introducing advertising across the Knowledge Hub.  Adverts will range from carefully selected commercial companies to providing opportunities for you to promote your groups to the wider Knowledge Hub community.

Advertising on KHub is provided by the Council Advertising Network (CAN) which helps local authorities generate income via their websites and intranet. For more information about this service, read our KHub Focus blog.

We have pulled together a set of FAQs to explain our approach in more detail but if you have any questions or concerns, please contact us Knowledgehub@capacitygrid.com

Plus, as ever, we welcome your feedback so let us know your thoughts in the KHub Connects group

Why is advertising being introduced to Knowledge Hub?

As many Knowledge Hub members know, over the last few months, we have been investigating new potential sources of revenue for the Knowledge Hub in order to become self-sustaining, keep costs down and ensure service continuity and improvement.

As part of this work, we will shortly be introducing advertising to KHub for the first time. Our aim is to identify where advertising can enhance your experience by offering useful information relevant to your interests and groups, and then see to what extent the advertising market can fund the site.

How will advertising affect a member's experience of the site?

User experience is of the utmost importance to us, so we have selected only two premium ad formats to ensure we achieve the maximum return for minimal page intrusion.

The average advert load time is around 2ms, so there should be no significant disruption to page load times.

What kind of companies will be advertising on Knowledge Hub?

As advertising is introduced, you will see adverts highlighting other KHub groups appearing across the site. These will be interspersed with adverts for business to business providers that supply the public sector such as Dell, IBM and Microsoft – similar to those you will see in public sector periodical publications, websites or at public sector events.

Working with our colleagues in the Council Advertising Network (CAN) team here at CapacityGrid, we will ensure that all Knowledge Hub advertisers are on the CAN approved advertiser list.

If you have any concerns over any of the advertisers at any time, please contact knowledgehub@capacitygrid.com

Likewise, if you would like your group featured in the advertising banners, please contact us.

To find out more contact advertisingteam@capacitygrid.com

How will advertising affect the security of the Knowledge Hub?

We have not taken the decision to place advertising across the Knowledge Hub lightly. Our advertising policy has been designed to safeguard the future of the Knowledge Hub as a secure resource for the public sector.

We have assessed and taken actions to mitigate all security risks associated with advertising being displayed within private/restricted groups. Privacy, content quality and user experience are of paramount importance to the community so we have ensured they continue to be protected.

In addition, there are three layers of technical security in place to ensure there are no problems with malware:

  1. All adverts are scanned and the associated links checked before being added to the approved advertiser list.
  2. The ad server continually checks adverts being served to ensure they and the associated domains do not change during the course of the campaign. If they do, the campaign will be paused until we can re-scan, re-check and re-approve it.
  3. By dealing with appropriate, premium campaigns from bluechip advertisers and agencies, we remove the risk of lower end, less reputable advertisers.

Is there an option to remove advertising from a group?

We may be able to investigate removing the commercial advertising within your group, but this is likely to carry a charge.

Security level: Public

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7 Comments

Alex Marshall 5 Years Ago
It seems a shame as the site pages are very full as they are. The new banner this morning 'Sharpen your focus' in my view takes quite a lot of space at the top. I think as new user the front page is getting quite cluttered. I understand the need to put adverts on but maybe it would be a time to review the front page. Do we need the picture of ourselves and our name? Maybe if the rows of buttons could be condensed, there is the purple tool bar, tool bar under our names, buttons to the right. As a daily user I still take a second to find things amongst them all, so I am not sure how easy it is if you have not used the site before. Just as an aside, you say the load time will not be affected, currently it takes about 20 seconds to load a page are there any plans to look at this speed? Obviously comments are my own on this topic. Thanks Alex
SJ
Sarah Jennings 5 Years Ago
Hi Alex, Thanks for your comments. As part of the upgrade (we have a beta version of the site being released in July) we are refreshing the main homepage, your activity homepage and other design elements to improve the user experience and load times. This includes removing the picture of yourself and your name as you suggest. We will be integrating the advertising within the new design so pages are optimised both visually and functionally. All in all, the speed will be improved and content easier to view and access. Best, Sarah
FM
Former Member 5 Years Ago
Not sure if this is connected in any way to the advertising issue but today I received a warning message:- To help protect your security, internet Explorer has blocked this website from displaying content with securitry certificate errors. Click here for options ..... If this stops the adverts - more than happy if this prevent other information from coming through .. bit concerned. But could be totlaly unconnected - only you IT boffins will know.
Edmund Lee 5 Years Ago
Is the CAN Approved Advertisers list available to review? It might help folk evaluate their thoughts about advertising on Khub if they can see that list. Ed
Liz Copeland 5 Years Ago
Hi Jacqueline, thanks for your message. Not sure if you've seen the thread discussing this in the KHub Connects group ? We thought the issue had been fixed, but could be a cache issue where you are. Could you let us know if it persists in the next few days please? Hi Ed, thanks for your suggestion. I've added the target advertisers list in the KHub Connects group . Let us know what you think and if there's any we should add that aren't there at the moment. Thanks, Liz
Ann Willacy 5 Years Ago
heck i forgot about the cache - i still get security alert on every page - i will clear them!
Ann Willacy 5 Years Ago
heck i forgot about the cache - i still get security alert on every page - i will clear them!