With just over two weeks to go until the LGA's Annual Conference
in Birmingham, things are getting mighty busy in the communications department here. Last year we experimented with social media properly for the first time. We admit we were a bit scattergun in our approach; blogging and tweeting about anything and everything. We think that was a bit too much. This year we have a more considered approach and instead of the blast of corporate broadcasting, we'll be encouraging many more delegates to commentate on proceedings with the hashtag #lgaconf12.
That brings me onto the profile of our delegates who tend to be senior officers and councillors. We have amongst them some mighty social media advocates who have used the medium to great effect. However we also have our first timers and those who are completely adverse to it. In our small attempt to encourage the uptake of social media in these more senior circles, we will be running peer-to-peer surgeries at the conference particularly aimed at councillors. As a follow up, we also plan to go on the road nationwide during international Social Media Week
which runs 24-28 September 2012. If your council would be willing to host a workshop with us, please do get in touch.
I was at the National Digital Conference
last week at old Billingsgate in London. If you're not familiar with it, it's an annual conference that focuses on digital inclusion. It's grown out of Martha Lane Fox's initiative 'Race online 2012' which has now morphed into Go On UK
and works closely with UK Online Centres
- run by the excellent Helen Milner
who seems to have boundless amounts of energy! There were some good speakers and general enthusiasm in the room (although, personally, I think the format could do with a bit of a shake up...) Looking back through the tweets coming from local government people at the event and beyond, there was general concern about the lack of sector representation (on the stage at least). There's a lot more we need to do to raise the profile of the good work local government is doing with digital inclusion and next year I hope we are at the centre of it. I could write paragraphs on this subject but will leave the thought lingering for now. In the meantime, I would very much welcome your ideas on this subject. Feel free to comment (the stronger the better!) or tweet me - @LadyLeoLion
Wishing you all enjoyable if blustery weekends!