Following on from his successful book “The Food Myth” Tim Spector has
written , “ Spoon-Feed: Almost Everything We’ve Been Told About Food
Is Wrong”. On reading it I was struck by the similarities between
dieting and budgeting. Between loosing lbs and losing £s. Between
cutting down and cutting. Between crash diets and dramatic budget
cuts. Between the the special diets promoted by nutritional experts
employed by the industry and the software products promoted by
management consultants.
The desire to lose weight quickly may work in the short term but
the weight soon returns. Isn’t this like the blanket recruitment
freeze ? Dieting leads to unhealthy eating. Just as year on year
budget cuts or salami slicing has a damaging effect on an
organisation. Those adopting a crash diet are often seduced by
unproven methods, tricked into buying expensive specialist products
by dubious claims of success and falling for myths that benefit the
industry rather than the consumer. Such as “ outsourcing”.
Blair McPherson former Director, author and blogger www.blairmcpherson.couk