In this case the sidelines could be the chief executive’s blog, the senior managers road show or even the team meeting. There is getting your instructions across, vocal encouragement and unhelpful criticism. It doesn’t help to keep saying the same thing but louder or more earnestly like the typical tourist abroad. It undoes the good feeling if you praise some one for their effort and success and then immediately go on to say they will have to try even harder and do better next time. Despite what some managers think people don’t usually try harder in the face of constant crisis and no one responds well to abuse. Fear gets results in the short term but not loyalty, respect or a willingness to go the extra mile. This is all unsurprisingly obvious and yet the experience of many is that it is the all to common default position of managers under pressure.