As an entrepreneur, it’s essential that you deploy the right marketing tactics to promote sustainable operations in 2020. Moving forward, business leaders must work smarter – not harder.
As an example, whether you operate a business, school or law firm – your ability to rank high on search engine result pages (SERPs) makes a huge difference in your ability to generate revenue.
For instance, if you have any type of online presence – which you should – you must know how to get your website to the top of Google results.
The following are 4 more essential marketing tips that you can’t Overlook in 2020.
Learn How to Rank at the Top of SERPs
On the web, there’s a lot of competition. Resultantly, it can prove difficult to make it to the top of SERPs. Fortunately, SEO strategies can help you rank higher and attract more business, despite your field or industry.
Effective SEO strategies may include on-page SEO, off-page SEO, technical SEO or SEO-optimized content. On-page SEO encompasses the optimization of your web pages to improve the user experience for your customers, while targeting relevant keywords.
Today, consumers conduct 52% of web searches on their mobile devices. Resultantly, it’s critical that you deploy a mobile-first strategy for SEO optimization.
At the same time, you must target specific keywords on each page of your website. More importantly, however, make sure that the keywords appear naturally within your pages. For example, long-tail keywords and synonyms can help you accomplish this important task. Also, make sure that your website is accessible by search engines, meta-robots and website crawlers.
2. Tap into the eSports Phenomenon
Globally, eSports, or the professional video game-playing industry, generates $700 million annually – and is on the uptick. As a result, video games are now more than just a hobby. Today, professional gamers attract sponsorship from top brands such as Coca-Cola and Gillette.
eSports started in 1972 with the Spacewar tournament at Stanford University. Since then, the multiplayer online battle arena (MOBA) has catapulted eSports upwards to a legitimate, competitive sport.
Today, the eSports audience is more than 385 million people strong. Experts forecast that the industry surged to a worth of $1.49 billion in 2020, including $655 million in sponsorships and $224 million in advertising revenue.
Now, the best eSports competitors are household names – and they’re rich. As an example, Kuro Takhasomi, also known by his user ID: KuroKy, is worth over 3.5 million – which he earned in just 88 tournaments – and Amer Al-Barkawi, (user ID; Miracle), is worth 3 million garnered from 42 video gaming tournaments.
3. Understand Your Tech
Business leaders also need professionals who are fluent in data technology vocabulary – but can also communicate with both technical and non-technical personnel. They now need professionals who are adept with data analytics and possess exceptional business acumen. A masters in business analytics can go a long way in building those business analytic skills that business leaders look for when developing a robust marketing team.
Today’s executive business leaders also need ambition, drive, skills and incredible insight. Resultantly, more universities are advancing students who’ve learned data analytics via hands-on experience.
During classes, faculty members work closely with future business leaders to develop curricula based on student feedback and make sure that graduates are ready for real-world business. Because of this, effective contemporary business courses include training in analytics programming, data mining, data management and interactive data visualization.
Now, a growing number of business leaders realize that they need to do more than simply apply data science in the work environment. They also need professionals who are fluent in data technology vocabulary – and can communicate technical concepts for both technical and non-technical personnel. By earning expertise with tools such as Python, SQL, Tableau and IBM SPSS Modeler, contemporary business leaders help organizations make data-driven decisions and solve complex business problems.
4. Don’t Overlook the Basics
With a whirlwind of advanced technology emerging, it’s easy to forget about marketing basics. Email marketing, for example, is essential for attracting new business. After capturing a customer’s email address, you are free to promote your business as needed.
In addition – content is still king in 2020. You can promote your business with a powerful blog that will help you to generate exposure. Businesses with blogs generate more leads than their non-blogging competitors.
If you want to build significant local exposure for your business, think live event marketing – also known as experiential marketing. You can sponsor local events to attract the attention of new customers.
If you choose to do so, you’ll most likely pay event organizers a nominal fee to serve as a sponsor and promote your business during the event. After successfully brokering a sponsorship deal, you can use marketing tools such as:
- Various other marketing materials
Event sponsorship is a win-win proposition for all stakeholders. When done correctly, it produces a notable surge in sales.
Whatever you do, however, hold onto your market share. If you don’t, it will quietly slip into the hands of your competitors.