As an entrepreneur, it’s essential that
you deploy the right marketing tactics to promote sustainable
operations in 2020. Moving forward, business leaders must work smarter
– not harder.
As an example, whether you operate a
business, school or law firm – your ability to rank high on search
engine result pages (SERPs) makes a huge difference in your ability to
For instance, if you have any type of
online presence – which you should – you must know how to get
your website to the top of Google results.
The following are 4 more essential
marketing tips that you can’t Overlook in 2020.
Learn How to Rank at the Top of SERPs
On the web, there’s a lot of
competition. Resultantly, it can prove difficult to make it to the top
of SERPs. Fortunately, SEO strategies can help you rank higher and
attract more business, despite your field or industry.
Effective SEO strategies may include
on-page SEO, off-page SEO, technical SEO or SEO-optimized content.
On-page SEO encompasses the optimization of your web pages to improve
the user experience for your customers, while targeting relevant keywords.
Today, consumers conduct 52% of web
searches on their mobile devices. Resultantly, it’s critical that you
deploy a mobile-first strategy for SEO optimization.
At the same time, you must target
specific keywords on each page of your website. More importantly,
however, make sure that the keywords appear naturally within your
pages. For example, long-tail keywords and synonyms can help you
accomplish this important task. Also, make sure that your website is
accessible by search engines, meta-robots and website crawlers.
2. Tap into the eSports Phenomenon
Globally, eSports, or the professional
video game-playing industry, generates
$700 million annually – and is on the uptick. As a result, video
games are now more than just a hobby. Today, professional gamers
attract sponsorship from top brands such as Coca-Cola and Gillette.
eSports started in 1972 with the
Spacewar tournament at Stanford University. Since then, the
multiplayer online battle arena (MOBA) has catapulted eSports upwards
to a legitimate, competitive sport.
Today, the eSports audience is more than
385 million people strong. Experts forecast that the industry surged
to a worth of $1.49 billion in 2020, including $655 million in
sponsorships and $224 million in advertising revenue.
Now, the best eSports competitors are
household names – and they’re rich. As an example, Kuro Takhasomi,
also known by his user ID: KuroKy, is worth over 3.5 million – which
he earned in just 88 tournaments – and Amer Al-Barkawi, (user ID;
Miracle), is worth 3 million garnered from 42 video gaming tournaments.
3. Understand Your Tech
Business leaders also need professionals
who are fluent in data technology vocabulary – but can also
communicate with both technical and non-technical personnel. They now
need professionals who are adept with data analytics and possess
exceptional business acumen. A masters
in business analytics can go a long way in building those
business analytic skills that business leaders look for when
developing a robust marketing team.
Today’s executive business leaders also
need ambition, drive, skills and incredible insight. Resultantly, more
universities are advancing students who’ve learned data analytics via
During classes, faculty members work
closely with future business leaders to develop curricula based on
student feedback and make sure that graduates are ready for real-world
business. Because of this, effective contemporary business courses
include training in analytics programming, data mining, data
management and interactive data visualization.
Now, a growing number of business
leaders realize that they need to do more than simply apply data
science in the work environment. They also need professionals who are
fluent in data technology vocabulary – and can communicate technical
concepts for both technical and non-technical personnel. By earning
expertise with tools such as Python, SQL, Tableau and IBM SPSS
Modeler, contemporary business leaders help organizations make
data-driven decisions and solve complex business problems.
4. Don’t Overlook the Basics
With a whirlwind of advanced technology
emerging, it’s easy to forget about marketing
basics. Email marketing, for example, is essential for attracting
new business. After capturing a customer’s email address, you are free
to promote your business as needed.
In addition – content is still king in
2020. You can promote your business with a powerful blog that will
help you to generate exposure. Businesses with blogs generate more
leads than their non-blogging competitors.
If you want to build significant local
exposure for your business, think live event marketing – also known as
experiential marketing. You can sponsor local events to attract the
attention of new customers.
If you choose to do so, you’ll most
likely pay event organizers a nominal fee to serve as a sponsor and
promote your business during the event. After successfully brokering a
sponsorship deal, you can use marketing tools such as:
- Various other marketing materials
Event sponsorship is a win-win
proposition for all stakeholders. When done correctly, it produces a
notable surge in sales.
Whatever you do, however, hold onto your
market share. If you don’t, it will quietly slip into the hands of